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Message: from Polson High School Michael L. Umphrey website Media studies course outline (draft - in progress)    syllabus By Michael L Umphrey Start with the role of the storyteller in traditional cultures Streaming video: the persuaders: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/ Merchants of Cool: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ Killing us softly: http://www.mediaed.org/videos/MediaGenderAndDiversity/KillingUsSoftly3/# Our ideas of beauty http://www.frankwbaker.com/cosmetics.htm Media Literacy Kit http://www.medialit.org/pdf/mlk/01_MLKorientation.pdf 5 key questions, 5 core concepts Classroom guide Articles Media literacy clearinghouse http://www.frankwbaker.com/ 5 key questions pdf Lesson Plans from NYT (good) Week One: how we are influenced by mass meda? What is a brand? What is an identity? Use “I am” poem template I will use transparencies on the overhead projector of photographs of people and ask the students what they think about the images and what does the photograph tell them about who the people are without any other information provided. For example, to define and explore the term stereotype, I might put a photograph of a young Latina female inside a home cooking, cleaning surrounded by five children. I would then ask the students to describe what they see in the image and what does this image tell us about the person illustrated in the picture and how society represents the woman presented. This probing of questions will result in a list of student responses that I will chart on the board as a method of defining the term. Also, students will receive a copy of the Power of Reading written by Colleen Connell which is a wonderful excerpt that defines stereotyping and sparks discussion on the concept. I will use the same strategies noted above to define four more terms for the day. source Brand sirens: statistics Week Two: Who owns the media? What is their mission? As a balmy October turned into a frigid November, 12-year-old Tamara’s mother repeatedly suggested to her daughter that they go shopping to replace Tamara ‘s outgrown winter jacket. Tamara refused. She said she wasn’t sure what sort of jacket she wanted, admitting that it depended on what the other girls in her class would be wearing. As yet, the key girls had not yet worn jackets to school, despite the cold. They, too, were waiting and watching! Finally, in mid-December, one popular girl in the seventh-grade class capitulated to her mother’s demands and made a jacket choice. Tamara and her classmates at last knew what to wear. Adolescent Identity Five multimedia conglomerates—Viacom, Disney, News Corporation, Vivendi Universal and AOL Time Warner - exert unprecedented power in marketing messages and products to young people. Here are some statements by media critics about this power. Where are the adults? What is it doing to kids? How does media coarsen the culture? Does media replace reality? An interview with Mark Crispin Miller Does media marketing undermine freedom and democracy? Interview with Robert McChesney Handout: what is a corporation? Children of the Brand Media and Family Television Series focusing on Families: I Love Lucy All in the Family Leave it to Beaver The Waltons Father Knows Best My Three Sons The Simpsons The Cosby Show Sanford and Son Rosanne Dick Van Dyke Home Improvement The Adventures of Ozzie and Harriet Andy Griffith Themes: The Home vs the Workplace Gender Roles Questions: Should art influence reality or reflect it? Most popular shows 1960s (Andy Griffith Show, My Three Sons) Most popular shows 1970s Most popular shows of 1989: Cosby Show Cheers Roseanne A Different World America’s Funniest Home Videos Golden Girls The Wonder Years Empty Nest 60 Minutes Unsolved Mysteries
from Polson High School Michael L. Umphrey website
By Michael L Umphrey
Start with the role of the storyteller in traditional cultures
Streaming video: the persuaders: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/ Merchants of Cool: http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ Killing us softly: http://www.mediaed.org/videos/MediaGenderAndDiversity/KillingUsSoftly3/# Our ideas of beauty http://www.frankwbaker.com/cosmetics.htm
Media Literacy Kit http://www.medialit.org/pdf/mlk/01_MLKorientation.pdf 5 key questions, 5 core concepts Classroom guide Articles Media literacy clearinghouse http://www.frankwbaker.com/
5 key questions pdf
Lesson Plans from NYT (good)
Week One: how we are influenced by mass meda? What is a brand? What is an identity?
Use “I am” poem template
I will use transparencies on the overhead projector of photographs of people and ask the students what they think about the images and what does the photograph tell them about who the people are without any other information provided. For example, to define and explore the term stereotype, I might put a photograph of a young Latina female inside a home cooking, cleaning surrounded by five children. I would then ask the students to describe what they see in the image and what does this image tell us about the person illustrated in the picture and how society represents the woman presented. This probing of questions will result in a list of student responses that I will chart on the board as a method of defining the term. Also, students will receive a copy of the Power of Reading written by Colleen Connell which is a wonderful excerpt that defines stereotyping and sparks discussion on the concept. I will use the same strategies noted above to define four more terms for the day. source
Brand sirens: statistics
Week Two: Who owns the media? What is their mission?
As a balmy October turned into a frigid November, 12-year-old Tamara’s mother repeatedly suggested to her daughter that they go shopping to replace Tamara ‘s outgrown winter jacket. Tamara refused. She said she wasn’t sure what sort of jacket she wanted, admitting that it depended on what the other girls in her class would be wearing. As yet, the key girls had not yet worn jackets to school, despite the cold. They, too, were waiting and watching! Finally, in mid-December, one popular girl in the seventh-grade class capitulated to her mother’s demands and made a jacket choice. Tamara and her classmates at last knew what to wear. Adolescent Identity
Five multimedia conglomerates—Viacom, Disney, News Corporation, Vivendi Universal and AOL Time Warner - exert unprecedented power in marketing messages and products to young people.
Here are some statements by media critics about this power. Where are the adults? What is it doing to kids? How does media coarsen the culture? Does media replace reality? An interview with Mark Crispin Miller Does media marketing undermine freedom and democracy? Interview with Robert McChesney Handout: what is a corporation?
Here are some statements by media critics about this power.
Where are the adults?
What is it doing to kids?
How does media coarsen the culture?
Does media replace reality? An interview with Mark Crispin Miller
Does media marketing undermine freedom and democracy? Interview with Robert McChesney
Handout: what is a corporation?
Children of the Brand Media and Family
Television Series focusing on Families:
I Love Lucy All in the Family Leave it to Beaver The Waltons Father Knows Best My Three Sons The Simpsons The Cosby Show Sanford and Son Rosanne Dick Van Dyke Home Improvement The Adventures of Ozzie and Harriet Andy Griffith
Themes: The Home vs the Workplace Gender Roles
Questions: Should art influence reality or reflect it? Most popular shows 1960s (Andy Griffith Show, My Three Sons) Most popular shows 1970s Most popular shows of 1989: Cosby Show Cheers Roseanne A Different World America’s Funniest Home Videos Golden Girls The Wonder Years Empty Nest 60 Minutes Unsolved Mysteries